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Dot Tag ​

PRIVACY POLICY
Updated at October 10th, 2025
Dot Tag (“we,” “our,” or “us”) is committed to protecting your privacy. This
Privacy Policy explains how your personal information is collected, used, and
disclosed by Dot Tag. This Privacy Policy applies to our app, and its associated
subdomains (collectively, our “Service”) alongside our application, Dot Tag. By
accessing or using our Service, you signify that you have read, understood, and
agree to our collection, storage, use, and disclosure of your personal
information as described in this Privacy Policy and our Terms of Service.
Definitions and key terms
To help explain things as clearly as possible in this Privacy Policy, every time
any of these terms are referenced, are strictly defined as:
● Cookie: small amount of data generated by a website and saved by your web
browser. It is used to identify your browser, provide analytics, remember
information about you such as your language preference or login information.
● Company: when this policy mentions “Company,” “we,” “us,” or “our,” it refers
to ITS A WRAP AB, (Svanholmsvägen 11C), that is responsible for your
information under this Privacy Policy.
● Country: where Dot Tag or the owners/founders of Dot Tag are based, in this
case is Sweden.
● Customer: refers to the company, organization or person that signs up to use
the Dot Tag Service to manage the relationships with your consumers or
service users.
● Device: any internet connected device such as a phone, tablet, computer or
any other device that can be used to visit Dot Tag and use the services.
● IP address: Every device connected to the Internet is assigned a number
known as an Internet protocol (IP) address. These numbers are usually
assigned in geographic blocks. An IP address can often be used to identify the
location from which a device is connecting to the Internet.
● Personnel: refers to those individuals who are employed by Dot Tag or are
under contract to perform a service on behalf of one of the parties.
● Personal Data: any information that directly, indirectly, or in connection with
other information — including a personal identification number — allows for the
identification or identifiability of a natural person.
● Service: refers to the service provided by Dot Tag as described in the relative
terms (if available) and on this platform.
● Third-party service: refers to advertisers, contest sponsors, promotional and
marketing partners, and others who provide our content or whose products or
services we think may interest you.
● App/Application: Dot Tag app, refers to the SOFTWARE PRODUCT identified
above.
● You: a person or entity that is registered with Dot Tag to use the Services.
Information automatically collected
There is some information like your Internet Protocol (IP) address and/or
browser and device characteristics — is collected automatically when you visitour platform. T

his information may be used to connect your computer to the
Internet. Other information collected automatically could be a login, e-mail
address, password, computer and connection information such as browser
plug-in types and versions and time zone setting, operating systems and
platforms, purchase history, (we sometimes aggregate with similar information
from other users), the full Uniform Resource Locator (URL) clickstream to,
through and from our app that may include date and time; cookie number; parts
of the site you viewed or searched for; and the phone number you used to call
our Customer Services. We may also use browser data such as cookies, Flash
cookies (also known as Flash Local Shared Objects) or similar data on certain
parts of our app for fraud prevention and other purposes. During your visits, we
may use software tools such as JavaScript to measure and collect session
information including page response times, download errors, length of visits to
certain pages, page interaction information (such as scrolling, clicks, and
mouse-overs), and methods used to browse away from the page. We may also
collect technical information to help us identify your device for fraud prevention
and diagnostic purposes.
We automatically collect certain information when you visit, use or navigate the
platform. This information does not reveal your specific identity (like your name
or contact information) but may include device and usage information, such as
your IP address, browser and device characteristics, operating system,
language preferences, referring URLs, device name, country, location,
information about who and when you use our and other technical information.
This information is primarily needed to maintain the security and operation of
our platform, and for our internal analytics and reporting purposes.
Personnel
If you are a Dot Tag worker or applicant, we collect information you voluntarily
provide to us. We use the information collected for Human Resources purposes
in order to administer benefits to workers and screen applicants. You may
contact us in order to (1) update or correct your information, (2) change your
preferences with respect to communications and other information you receive
from us, or (3) receive a record of the information we have relating to you. Such
updates, corrections, changes and deletions will have no effect on other
information that we maintain, or information that we have provided to third
parties in accordance with this Privacy Policy prior to such update, correction,
change or deletion.
Sale of Business
We reserve the right to transfer information to a third party in the event of a
sale, merger or other transfer of all or substantially all of the assets of Dot Tag
or any of its Corporate Affiliates (as defined herein), or that portion of Dot Tag
or any of its Corporate Affiliates to which the Service relates, or in the event
that we discontinue our business or file a petition or have filed against us a
petition in bankruptcy, reorganization or similar proceeding, provided that the
third party agrees to adhere to the terms of this Privacy Policy.Affiliates
We may disclose information (including personal information) about you to our
Corporate Affiliates. For purposes of this Privacy Policy, "Corporate Affiliate"
means any person or entity which directly or indirectly controls, is controlled by
or is under common control with Dot Tag, whether by ownership or otherwise.
Any information relating to you that we provide to our Corporate Affiliates will
be treated by those Corporate Affiliates in accordance with the terms of this
Privacy Policy.
Governing Law
This Privacy Policy is governed by the laws of Sweden without regard to its
conflict of laws provision. You consent to the exclusive jurisdiction of the courts
in connection with any action or dispute arising between the parties under or in
connection with this Privacy Policy except for those individuals who may have
rights to make claims under Privacy Shield, or the Swiss-US framework. The
laws of Sweden, excluding its conflicts of law rules, shall govern this Agreement
and your use of the app. Your use of the app may also be subject to other local,
state, national, or international laws. By using Dot Tag or contacting us directly,
you signify your acceptance of this Privacy Policy. If you do not agree to this
Privacy Policy, you should not engage with our app, or use our services.
Continued use of the app, direct engagement with us, or following the posting
of changes to this Privacy Policy that do not significantly affect the use or
disclosure of your personal information will mean that you accept those
changes.
Your Consent
We've updated our Privacy Policy to provide you with complete transparency
into what is being set when you visit our site and how it's being used. By using
our Dot Tag, registering an account, or making a purchase, you hereby consent
to our Privacy Policy and agree to its terms.
Links to Other Websites
This Privacy Policy applies only to the Services. The Services may contain links
to other websites not operated or controlled by Dot Tag. We are not responsible
for the content, accuracy or opinions expressed in such websites, and such
websites are not investigated, monitored or checked for accuracy or
completeness by us. Please remember that when you use a link to go from the
Services to another website, our Privacy Policy is no longer in effect. Your
browsing and interaction on any other website, including those that have a link
on our platform, is subject to that website’s own rules and policies. Such third
parties may use their own cookies or other methods to collect information
about you.
Cookies
Dot Tag uses "Cookies" to identify the areas of our app that you have visited. A
Cookie is a small piece of data stored on your computer or mobile device byyour web browser.

We use Cookies to enhance the performance and
functionality of our app but are non-essential to their use. However, without
these cookies, certain functionality like videos may become unavailable or you
would be required to enter your login details every time you visit the app as we
would not be able to remember that you had logged in previously. Most web
browsers can be set to disable the use of Cookies. However, if you disable
Cookies, you may not be able to access functionality on our app correctly or at
all. We never place Personally Identifiable Information in Cookies.
Blocking and disabling cookies and similar technologies
Wherever you're located you may also set your browser to block cookies and
similar technologies, but this action may block our essential cookies and
prevent our app from functioning properly, and you may not be able to fully
utilize all of its features and services. You should also be aware that you may
also lose some saved information (e.g. saved login details, site preferences) if
you block cookies on your browser. Different browsers make different controls
available to you. Disabling a cookie or category of cookie does not delete the
cookie from your browser; you will need to do this yourself from within your
browser, you should visit your browser's help menu for more information.
Payment Details
In respect to any credit card or other payment processing details you have
provided us, we commit that this confidential information will be stored in the
most secure manner possible.
Kids' Privacy
We do not address anyone under the age of 13. We do not knowingly collect
personally identifiable information from anyone under the age of 13. If You are a
parent or guardian and You are aware that Your child has provided Us with
Personal Data, please contact Us. If We become aware that We have collected
Personal Data from anyone under the age of 13 without verification of parental
consent, We take steps to remove that information from Our servers.
Changes To Our Privacy Policy
We may change our Service and policies, and we may need to make changes to
this Privacy Policy so that they accurately reflect our Service and policies.
Unless otherwise required by law, we will notify you (for example, through our
Service) before we make changes to this Privacy Policy and give you an
opportunity to review them before they go into effect. Then, if you continue to
use the Service, you will be bound by the updated Privacy Policy. If you do not
want to agree to this or any updated Privacy Policy, you can delete your
account.
Third-Party Services
We may display, include or make available third-party content (including data,
information, applications and other products services) or provide links to third-
party websites or services ("Third- Party Services"). You acknowledge andagree that

Dot Tag shall not be responsible for any Third-Party Services,
including their accuracy, completeness, timeliness, validity, copyright
compliance, legality, decency, quality or any other aspect thereof. Dot Tag does
not assume and shall not have any liability or responsibility to you or any other
person or entity for any Third-Party Services. Third-Party Services and links
thereto are provided solely as a convenience to you and you access and use
them entirely at your own risk and subject to such third parties' terms and
conditions.
Tracking Technologies
● Google Maps API: Google Maps API is a robust tool that can be used to
create a custom map, a searchable map, check-in functions, display live data
synching with location, plan routes, or create a mashup just to name a few.
Google Maps API may collect information from You and from Your Device for
security purposes. Google Maps API collects information that is held in
accordance with its Privacy Policy.
Information about General Data Protection Regulation (GDPR)
We may be collecting and using information from you if you are from the
European Economic Area (EEA), and in this section of our Privacy Policy we are
going to explain exactly how and why is this data collected, and how we
maintain this data under protection from being replicated or used in the wrong
way.
What is GDPR? GDPR is an EU-wide privacy and data protection law that
regulates how EU residents' data is protected by companies and enhances the
control the EU residents have, over their personal data. The GDPR is relevant to
any globally operating company and not just the EU-based businesses and EU
residents. Our customers’ data is important irrespective of where they are
located, which is why we have implemented GDPR controls as our baseline
standard for all our operations worldwide.
What is personal data? Any data that relates to an identifiable or identified
individual. GDPR covers a broad spectrum of information that could be used on
its own, or in combination with other pieces of information, to identify a person.
Personal data extends beyond a person’s name or email address. Some
examples include financial information, political opinions, genetic data,
biometric data, IP addresses, physical address, sexual orientation, and
ethnicity.
The Data Protection Principles include requirements such as:
● Personal data collected must be processed in a fair, legal, and transparent
way and should only be used in a way that a person would reasonably expect.
● Personal data should only be collected to fulfil a specific purpose and it
should only be used for that purpose. Organizations must specify why they
need the personal data when they collect it.
● Personal data should be held no longer than necessary to fulfil its purpose.
● People covered by the GDPR have the right to access their own personal
data. They can also request a copy of their data, and that their data be
updated, deleted, restricted, or moved to another organization.Why is GDPR important?

GDPR adds some new requirements regarding how
companies should protect individuals' personal data that they collect and
process. It also raises the stakes for compliance by increasing enforcement and
imposing greater fines for breach. Beyond these facts it's simply the right thing
to do. At Dot Tag we strongly believe that your data privacy is very important
and we already have solid security and privacy practices in place that go
beyond the requirements of this new regulation.
Individual Data Subject's Rights - Data Access, Portability and Deletion
We are committed to helping our customers meet the data subject rights
requirements of GDPR. Dot Tag processes or stores all personal data in fully
vetted, DPA compliant vendors. We do store all conversation and personal data
for up to 6 years unless your account is deleted. In which case, we dispose of
all data in accordance with our Terms of Service and Privacy Policy, but we will
not hold it longer than 60 days. We are aware that if you are working with EU
customers, you need to be able to provide them with the ability to access,
update, retrieve and remove personal data. We got you! We've been set up as
self-service from the start and have always given you access to your data and
your customers’ data. Our customer support team is here for you to answer any
questions you might have about working with the API.
California Residents
The California Consumer Privacy Act (CCPA) requires us to disclose categories
of Personal Information we collect and how we use it, the categories of sources
from whom we collect Personal Information, and the third parties with whom we
share it, which we have explained above. We are also required to communicate
information about rights California residents have under California law. You may
exercise the following rights:
● Right to Know and Access. You may submit a verifiable request for
information regarding the: (1) categories of Personal Information we collect,
use, or share; (2) purposes for which categories of Personal Information are
collected or used by us; (3) categories of sources from which we collect
Personal Information; and (4) specific pieces of Personal Information we have
collected about you.
● Right to Equal Service. We will not discriminate against you if you exercise
your privacy rights.
● Right to Delete. You may submit a verifiable request to close your account
and we will delete Personal Information about you that we have collected.
● Request that a business that sells a consumer's personal data, not sell the
consumer's personal data.
If you make a request, we have one month to respond to you. If you would like
to exercise any of these rights, please contact us. We do not sell the Personal
Information of our users. For more information about these rights, please
contact us.
California Online Privacy Protection Act (CalOPPA)
CalOPPA requires us to disclose categories of Personal Information we collectand

how we use it, the categories of sources from whom we collect Personal
Information, and the third parties with whom we share it, which we have
explained above. CalOPPA users have the following rights:
● Right to Know and Access. You may submit a verifiable request for
information regarding the: (1) categories of Personal Information we collect,
use, or share; (2) purposes for which categories of Personal Information are
collected or used by us; (3) categories of sources from which we collect
Personal Information; and (4) specific pieces of Personal Information we have
collected about you.
● Right to Equal Service. We will not discriminate against you if you exercise
your privacy rights.
● Right to Delete. You may submit a verifiable request to close your account
and we will delete Personal Information about you that we have collected.
● Right to request that a business that sells a consumer's personal data, not
sell the consumer's personal data.
If you make a request, we have one month to respond to you. If you would like
to exercise any of these rights, please contact us. info@yoo.se We do not sell
the Personal Information of our users. For more information about these rights,
please contact us.

 

 

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